5 Top Tips That Will Improve Your Search Engine Rankings

Search Engine Optimization, or SEO, are the strategies used for improving search results for your website when somebody searches for a particular keyword or set of keywords. Below are 5 handy search engine optimization tips that can be used on any website to improve your rankings.

1. Use The Right Keywords.

Keywords are one of the most important factors for your search engine ranking. If your keyword phrases are too generic it is very unlikely you will rank well. Try to use specific keyword phrases and not just single keywords. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic will also be much higher quality as it will be more targeted.

2. Check The Layout Of Your Page.

Insert keywords into the title of your web pages (called a H1 heading) and into the subtitles on the page (H2 and H3 heading). Search engines focus on the words in your headings as they use them as indications to the main subject of the page. Keep your paragraphs short, use bullet points and make your written content easy to read.

3. Tag Your Website Images.

Search engines cannot read images but they can read the descriptions that you give to your images. Image ‘alt text’ is the text substitute for an image on a web page. An ‘alt image tag’ are the words that a website visitor reads when they move their cursor over an image and those words are also read by the search engine, so ensure that you tag your website images with a keyword.

4. Generate Backlinks.

Another way how to improve rankings is with article marketing. When you write an article with a link back to your website and it is published on an article directory, that link is considered a backlink. Article directories are some of the most visited sites on the planet and backinks from them show the search spiders that your website has valuable content and the more relevant backlinks your website has, the better your search rankings will be.

5. Create Quality Content.

The job of a search engine is to supply links to the answers or information that users are searching for when they use it. Therefore, your website has to provide useful, relevant and frequently updated content for people to actually be able to read and understand. Remember that your content is there to be read by people, not just by search engines. If you try to improve your results with a page full of keywords your website may be blacklisted as spam and will be ignored by any search results.

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Introduction to Website Content

Let’s consider the significance of content for your business site. The issue which can happen when substance is undervalued by entrepreneurs, the answer for this issue and additionally the business benefits.

So what is site content?

It is all the text, pictures, feature and sound you have freely accessible on your site. This content is utilized within two ways:

1 – Search engines utilize the content to figure out what your site is about and how it will be positioned.

2 – Potential clients use it to settle on a choice in the matter of whether they believe your business and at last whether they will purchase from you.

Content is all you need

Content is all you need to separate your site from the various destinations out there. It is similar to the sustenance of the web and web search engines are ravenous for new, quality content.

This is not limited to specific subjects, for example, news or sport – it is over all websites. Google has as of late changed the way it attempts to attempt and relevant content is accessible to individuals when they hunt for it. So it is further bolstering your good fortune to have new content on your site as frequently as possible.

Bad content means bad site

I likewise specified about the quality of content which is a huge issue for most business site. Most of the content you see out there is composed by the managers/owners. You end up with a lot of content which is about the historical backdrop of the business and the holders, which is totally unimportant to web crawlers and potential clients.

Most clients won’t take the time to peruse about the foundation of your business. They are intrigued by the products which brought them to the site. They’re looking to check whether you can give the service they need and the value they desire.

Think of your clients

To profit on the web you have to be composing content identifying with your product/service. For example, things individuals will search for. It is the same when composing for clients.

My recommendation to entrepreneurs is to get somebody to compose the content for you. It may appear as an unnecessary cost yet believe me, on the off chance that you get somebody who knows how to compose well then the content they deliver will be quality.

In the event that you do compose the content, then keep the client in mind. Place yourself in their shoes and contemplate what they need to see on your site. What would they like to think about your product? Ponder what regular inquiries you get got some information about your business. Concentrate on the profits to the client of utilizing your business.

Search engines are continually changing and developing to attempt and discover sites with the quality content. As web search tools get more intelligent, sites with low quality content will gradually begin to disappear. So it is more imperative than at any time in the past to consider site content important and see it as a device to building a superior site and a finer business.

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How to Measure Your Marketing Efforts Online

Capturing the analytics and ways to gauge how your content is performing is extremely important for your business. You don’t have to accept the idea that your marketing efforts are just out there somewhere. That simply isn’t the case. Your efforts can be measured and you can hone your marketing strategy based on the results of those efforts.

The importance of analytics of your marketing efforts
You may think that gathering the metrics (the analytics) from your marketing strategy for your brand is a nice thing to capture but that it isn’t really necessary and that it doesn’t really make a tremendous difference to your business. Most likely, you couldn’t be more wrong. First and foremost, you can learn a great deal from the results of your marketing efforts. You can identify patterns and you can see what is working well for you and what is not working well. Then you can tweak your marketing strategy accordingly. With this in mind, you may be wondering exactly how you should go about getting that information.

Build your credibility before you build anything else: If you have been in business for longer than a second and a half, you understand that you will never be able to make a go of your business if you don’t establish solid relationships with the people to whom you wish to sell your products and/or services at any point along the way. Once you have established the relationship with the other person, you will continue to build your credibility and trustworthiness and you will successfully position yourself within your niche as a subject matter expert. Without establishing all of those qualities, nobody will be willing to give you or your business the time of day. Once the other person finds you credible beyond all question, you will be able to really make some serious headway. There are different ways to establish your credibility relatively quickly. You can gather testimonials from various people who have worked with you. That will carry your credibility some distance. Another really effective way to establish your credibility is by demonstrating to your target audience that you have the ability to solve their problems. If you can do that, they will trust you and they will find you credible. In their minds, you know what you are talking about.

Make your call-to-action compelling: Surprisingly, more people than you may think will be willing to do whatever it is that you ask of them. It is actually all in the approach. If your call-to-action is compelling and it grabs the reader on a human/emotional level, they will most likely be willing to give you what you need. Just remember that whatever you do, do not try to give them the hard sell. That is the way to lose them the fastest. If that happens, they will never come back to you. You will probably not have a great deal of difficulty getting those people to buy what you are selling as long as you present the information in a way that touches them. You just need to figure out how to make that happen.

Put yourself in the shoes of your target audience members: It is absolutely essential that you remember that your being in business (if you have any hope or any desire to succeed) is not about how wonderful you and your business are. It is about what you can do for the other person (What’s In It For Me? (WIIFM). In other words, you must be able to solve the other person’s problems. If you can manage to do that, you will be in good. Try to avoid using too much jargon and make sure that your approach is genuine, sincere, and honest. The other person will greatly appreciate it.

Categorize your metrics in order to work with it and understand it more easily: Your marketing approach and what you do with the results of your marketing strategy should be categorized and organized in a way that works effectively for you. If you do that, you can get a great deal of benefit from the information. One of the important (and initial) things that you should do is categorize your target audience members (eventually to become clients, hopefully). Those buckets of information will come in handy at some point in the near future. The greater your understanding of the different categories, the more effective your marketing efforts will be.

Test your marketing material: Once you have gotten your marketing material to a point where you feel that it is the best that it will ever be, you will need to test it. As good as it probably is, you are not 100% objective about your own material. Even if you are somewhat apprehensive about testing, you should still go for it. You will be glad that you did because it will force you to improve your materials and you will become more successful.
Conclusion
Gathering metrics from the results of your marketing efforts is an extremely important part of your strategy. How else will you be able to ascertain how you are doing and what you are doing right and wrong. It isn’t a good idea to rely on someone else to give you that information. You need to rely on yourself. The information is critical to your business being a raging success. Only you can identify which strategies are working for your business and which ones are not. Measuring the results of your marketing efforts is one of the few objective (scientific, if you will) ways to capture a clear understanding of the effect that your hard work is having on your business.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

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5 Tips to Take Care of Your Newly Replaced Windshield

Have you just had your windshield replaced? If so, you are on the right page. In this article, we are going to share with you a couple of tips that will help you take care of your newly replaced windshield. With these tips on your mind, you can prevent further damage and save a lot of money. Without further ado, let’s take a look at 5 of the tips that you may want to consider. Read on to find out more.

Be Gentle

After you have got your windshield replaced, make sure you get at least 60 minutes before taking your car outside on the road. The thing is that the adhesive requires at least a couple of minutes to get hard and set. If you don’t give it enough time to settle down, the windshield won’t be able to fit firmly into the frame. And this can be disastrous and can have a negative impact on the structural integrity of your car.

Apart from this, it can cost you a good deal of money as you will have to spend more money to reinstall the glass. For the next 24 hours, you should be very gentle with your vehicle. In other words, you should shut the doors of your car gently and drive it on even roads.

Keep the Retention Tape in place

Although removing the retention tape won’t make your car look ugly, it plays a great role in fixing the position of the molding in addition to keeping the glass in place. Therefore, you may want to wait at least 24 to 48 hours before you drive your car just like before. Therefore, it is a good idea to leave the retention tape untouched if you want to be on the safe side.

Don’t Wash Your Car

For the next 24 hours, don’t think about a car wash. In fact, you don’t even try to wash the car yourself. Ideally, you may want to wait for at least two to three days before you take your car for a car wash. This is of paramount importance.

Keep a Window Open

The integrity of your vehicle windshield will be negatively impacted if the air pressure inside the cabin continues to build up. Therefore, we suggest that you keep at least one window open slightly. This will allow the hot air to escape the vehicle and prevent any cracks or leaks. This step is quite important if you want to equalize the pressure inside your car.

Change Your Route

If you had to replace your car windshield due to rough roads, we suggest that you take an alternate route. In other words, you may want to drive along a different route, in addition, to park it in a shady spot.

Replacing your car windshield costs a great deal of money. Therefore, you may want to get it done by a professional and follow the steps given in this article. This will help you make sure that the windshield stays in place.

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Biggest Mistake When Starting An Online Business!

Are You Ready To Face The Hard Truth?

Affiliate marketing is a great way to start an online business. Many successful online business owners have used affiliate marketing to launch their online businesses. After achieving a certain level of success, they specialize in their interests and start other businesses.

I know of affiliate marketers who have achieved high incomes; however, even though it may be a great way to get started this should not be assumed it is easy.

Affiliate marketing is not easy, although you can find mentors who will help and guide you so you can prevent making the mistakes, which in itself will accelerate your learning curve. However, there is still going to be a learning curve and a lot of work.

One of the biggest misconceptions I believe out there in starting a business online is, ‘people set up and affiliate program or website and then sit back and expect the money to roll in.’

Although to most this seems ludicrous. Yes, you will be correct in thinking that this type of thinking is ludicrous, people are still doing it, and subconsciously this is precisely how they think.

They set up their affiliate program, website or blog, then start doing excellent work. As the results aren’t quick enough, they become distracted by the next big thing or stop believing that this business they have just started will work.

There are good reasons for people to have this behaviour and belief system. The internet business opportunities have taught people for years about money-making opportunities and get rich quick schemes that have littered the internet since time began, (online that is).

The making money online it’s easy, sit back and watch the money roll in, earn millions while sleeping or working ten minutes – all these tag lines.

These taglines are correct, but only after a lot of work has done to set this business up to be at a stage where you will be making money in your sleep, etc.

The reality is, if you want to start a business online, start making money online – you are going to have to put in a lot of work. Yes, you read correctly. You are going to have to put in a lot of work. Let’s face it. You are starting a business. Especially in beginning a business you are going to have to do a lot of work to get it up and running.

There is going to have to be an investment. This investment would either be time, money or a combination of both. Just remember you are starting a business. Starting by not investing a lot of money – you would need to spend a lot of time. The reverse is true. The best option in my experience and from the mentors I follow is a little of both – time and money.

Good mentors will help and guidance along the process, saving a lot of hassle, time and financial waste. However, you will need to be able to find these mentors, that could be difficult enough with every other website promising the world on a push button get rich quick scheme.

I am thankful for being introduced to my mentor and have not looked back. When I met him, he told me I was going to have to do a lot of work. He didn’t shy away from this fact. I will have to put in the time. He also told me very clearly that I will have to invest some money.

After all, I am starting a business, and these are two aspects many don’t mention or want to hear. The result is they get caught out and lose interest or end up losing money, wasting a whole lot of time only to have nothing to show for it. Therefore in the process, their confidence in any future online business in tatters.

So if you can be honest with your self, you admit that you are going to have to put in some real work and invest some money. If you understand this simple point, you already have an advantage over most people who start online.

Surprisingly today, people are still looking for that golden egg or easy money.

No, it is not all doom and gloom. Although I don’t think that what I have just shared is doom and gloom, instead it should be a breath of fresh air and should fill you with excitement as I have just told you that if you are willing to put in the work and invest some money and stick with it, you will be successful.

Now mentors like mine who have genuinely been successful in the area that they teach and have a passion for teaching others are invaluable to people who want to start a business online. You will be able to learn how to do things the right way rather than have to figure it out yourself. They will have developed processes and tools that they pass on to speed up the process and help build, once again, you don’t have to improve. However, more importantly, they will be able to guide and mentor you and invite you into the community they have created where people are helping each other to achieve their online business goals.

Let’s admit it the first time you mentioned that you were starting an online business to your closest and dearest, be honest they were probably not that supportive and filled with excitement. Now that alone is one step closer to defeat for your online business dreams. However, with a ready-made community that are all interested in you succeeding in your online business goals and more often than not can help and guide you along the path to success, continuously encouraging and supporting you.

If you would like to get introduced to my mentor who will tell you like it is, he will show you how to genuinely start and achieve success then click on the link below. I will send you a three-part video training from him that will show you the quality of the mentorship you will get, and it will show you the quality of the training you will get. It will show you the honesty and easy to follow precise instructions.

I highly recommend this great community, combined with the mentoring program. I have personally been trying to achieve success on the internet for many years. I have fallen for probably close to every scam, which eventually crushed my goals of ever having a business online. A guy introduced me to my mentor through this same video training I am offering you right now for free. Have a look and make your mind up. All the best with your online business endeavour, I sincerely hope you can put in the necessary work and achieve the success you desire for yourself and your family.

P.S.

With this mentorship program, you will not get forced into selling their products and services. What I liked most of all is that the strategies they teach they even encourage you to focus on your interests and passions and start your business in those spaces through their mentoring.

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How To Start My Own Online Business in 5 Simple Steps

In the current age, the internet has become one of the most powerful money-generating tools. Personally, I am one of the beneficiaries of the internet. Well, before I got my breakthrough, I was always keen on how to start my own online business. At first, it seemed impossible, but today I can testify that it has been a fruitful journey so far. That said, I’ll walk you through the steps you need to take to help you achieve your goal and be successful with your online business.

1. Decide what you want to do

One of my answers of how to start my own online business was to choose what I preferred to do. I chose affiliate marketing. Why did I go for it? Well, it is somewhat easy to run, and you will not be needed to have thousands of dollars to start it up. All you need to have is a well-established website that can attract huge traffic.

2. Choose your niche

Yep, you need to choose this before you carry on with your business. Before you think of the niche to stick with, you need to ensure that you have a passion for it. As I thought about how to start my own online business, I went for health and fitness products because I am and have always been a health freak.

3. Develop a website, If you don’t have one, yet

A website is similar to your traditional shop when it comes to online business. You may not be able to run an online business smoothly without a well-developed website. In my case, I already had a website, so I only needed to add valuable content for my website. I had a blog that I wrote about health and fitness tips, which I then included a link to the products of my clients. Since I already owned a blog, it made me think of how to start my own online business.

I started earning $5 per click, and that was good money because I received around 1,000 visitors in a month. $5,000 a month is good money, especially because I worked from the comfort of my home.

4. Promote your website/Page

One downside of an online business is that you must keep your website active every single day for you to stay on top of the search engine result pages.

Now, back to my story. After learning how to start my own online business, I had to maximize my online presence. Social media was my first target because that’s where most internet users are found. There is one unique product called Facebook for Business. Through this product, I managed to reach out to many people, and I also got some insights of bettering my business. Email marketing is another option that I’m sure it can help you with your online marketing. Online marketing also helped me in my quest on how to start my own online business.

5. Learn the legal obligations

Just because you’re your own boss and you do things your way doesn’t mean that you should ignore the legal obligations. You must be keen to understand the legal guidelines that you must follow as your carry on with your business. After I had progressed further on how to start my own online business, I had to learn about the most recent FTC regulations. These rules are important in the affiliate marketing field.

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The Power of Online Business Directories and How to Get Started Fast

More and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. Those sites can help your small business expand its website traffic, increase the likelihood that your website will be found by interested visitors and increase your bottom line. If you haven’t taken a look at those directories and considered how your small business could use them to increase its market presence, then now is the time to start!

What Are Online Business Directories?

There are many different types of online business directories available on the Internet. Each of these sites serves a specific purpose and can be used by your small business in specific ways.

An online business directory is a website submission service that allows your small business’ website to be added to a specific category where it can be searched for by interested visitors. Listing your small business on an online business directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. This places make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’ website from their home, office or even while traveling.

Every website that is submitted to an online business directory is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested Internet visitors will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in visiting. Essentially, those places make it easier for any visitor to find your business’ website.

How Do Online Business Directories Work?

The concept of online business directories is actually a pretty simple one. These webistes are very similar to the Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now one of the largest online directories as well.) A directory is just a listing place for a number of websites. Any type of website could be listed in an online business directory. Some directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche.

Let’s use an example. Say you are a model airplane enthusiast and you want to find some websites that cater to your specific interest. You could look through a huge online business directory such as Google My Business and find several dozen websites that are related to model airplanes. Or you could look for an online business directory that is niche-specific, which means that the entire online business directory would be based on hobbies such as model airplanes. With a niche-specific directory you may find even more websites that are based on your specific interest than what you could find on the larger directories.

Since online business directories are organized by categories, finding websites that relate to a specific interest such as model airplanes is very easy. You could find information and websites about model airplanes in your local region too, if you use a regional-specific online business directory. So if you live in Phoenix you could find websites that relate to both model airplanes and the Phoenix area. These places will direct you to websites that you want to find. All you have to do is perform a search in the online business directory for a specific topic or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.

There are many different types of websites that you could find under a specific topic as well. For example, if you search several of those sites for information relating to model airplanes you may find websites that are about building model airplanes, flying model airplanes, creating historically accurate model planes, tips and instructions about how to fly model planes, websites that sell model airplanes and charters and associations that you could join regarding model airplanes. These are just a few of the examples you could find using an online business directory. There are simply too many topics to list them all here.

You can see how anyone can use an online business directory to find websites relating to things that interest them. As a small business owner you can see how potential customers of yours are using those web sites too. Now that you understand how online business directories work it is time to see how they can work for your business.

How Do Online Business Directories Benefit Small Businesses?

There are many benefits associated with listing your small business in an online business directory. The more directories you can use to list your business the more benefits you will reap. Here are some of the benefits of using online business directories:

Exposure
Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’ services. If online visitors aren’t able to see your website or even know that it exists, then they probably aren’t going to purchase your products or services. Listing your business’ website in those sites helps your website to gain exposure. Thousands of people use these websites every day to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. These sites will expose your business to more online visitors, which could increase traffic to your website.

Increased Traffic
There are several ways that these directories can help you increase the amount of traffic your website receives. For starters, the more exposure your website has the more people are likely to visit it. But these websites offer more than just exposure from potential viewers. They also offer exposure to the various major search engine crawlers like Google and even YouTube. This increases the chances that your website will appear on major search engine results pages, or SERPs, which will allow more people to see the website when they perform a regular search. Both search engine optimization exposure and exposure to more people who are searching for your website could result in increased traffic to your small business’ website.

Cheap Advertising
As a small business owner you already understand the importance of advertising. You know that it helps customers to find your business and recognize your name and brand. You probably have little room in your budget for more advertising right this moment. That is one of the major benefits of listing your business’ website in an online business directory. Online business directories are inexpensive to join and they offer a lot of exposure for the price. Some of these sites will allow you to list your business for free, while others will charge a minimal fee. Either way, you are getting a lot of exposure for far less money than you would spend on a TV or radio advertisement spot.

Professional Appearance
You want everything about your business to look professional in the eyes of your customers. A professional appearance enhances your status and makes customers more likely to patronize your business. Online directories help you to look like a professional business. When an online consumer sees your business listing in an online business directory, they will consider your business to be an authority on the subject and a professional place to do business. Unlike a search that is performed on a major search engine like Google, where there is little difference between the legitimate websites relating to a topic and the less than useful websites, those places are mostly legitimate websites. Online consumers are more likely to trust what they see on such sites.

SEO Benefits
Online business directories offer several search engine optimization benefits as well. Firstly, these directories offer you more inbound links. When an online visitor sees your website link in an online business directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers too. The more backlinks that a search engine crawler can find, the more relevant they will rank your website. This is especially true of authoritative sites. Being linked to a major online business directory, such as Google My Business, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.

Increased Revenue
When more people are able to find your website it increases the chances that they will visit your website. When people visit your website they are more likely to purchase your goods or services. This means that these sites can help you increase your revenue stream. Online business directories are good for your bottom line.

Increased Brand Recognition and Customer Interaction
When an online viewer locates your website though an online business directory, they are more likely to remember your business’s name and directly interact with it. Online business directories can help your business stand out to customers as well. Overall, listing your small business in an online business directory will help you to create a more comprehensive and effective online presence.

Listing your small business’ website with several online business directories will help more people find your website, whether they are specifically searching for it or if they are just browsing. In addition to gaining exposure, appearing on those sites will provide major SEO benefits, which will help search engines find your site. Increased exposure and higher search engine rankings will result in more traffic to your website, which will result in higher revenue.

There are many different types of online business directories, from large global directories to small, niche and location-specific ones. Some examples of other types of online directories can include reciprocal link directories, free directories, paid directories, Business 2 Business directories, theme-related directories, small business directories and many, many more.

Why You Should Consider Listing Your Small Business in an Online Directory

Apart from the concept that online business directories will increase the amount of exposure your website gets and help with your SEO strategies, they are also a very effective way to directly target potential customers. Places like those make it easy for online users to find something they want. According to a study performed by Burke, 8 out of 10 people will use a print or online business directory to find companies or products they are looking for. The same study also suggested that 8 out of 10 people who use these directories to locate a business do so with the intent to purchase a product or service from them. This is a very effective form of targeted advertising. The customer already needs or wants your product or service and you can directly target them by listing your website in an online business directory.

Another reason why you should consider listing your small business has to do with your return on investment, or ROI. Since the potential benefits of getting increased website traffic are great compared to how much you will have to spend to list your website in an online business directory, you can see a great return on your investment in the form of increased revenue. You also want to keep your brand and your company name in the minds of consumers at all times, which is something else that an online business directory can help with.

What Online Business Directories Should You Use for Your Small Business?

Even though listing your website in many online business directories will improve your website’s exposure and SEO ranking, it is not effective to just SPAM your website into every single online business directory you can find. You will want to take some time to consider which specific site will give you the best ROI. The best option is to find a great combination of directories to join. If you run a small business, the best place to start may be with a local directory. This is because most people will search for businesses in their area they can patronize. Local market and niche-specific online directories can offer extremely targeted advertisements to potential local customers.

After your business is listed in these directories you can take a look at the larger and potentially more expensive general-interest directories. You will probably want to consider listing with the top 10-15 online business directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google My Business and LinkedIn are large general-interest directories that you will want to list your small business in. If your website sells tangible goods you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.

The best way to figure out which specific directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are you need to be listed too. If they are not listed you may want to list your website as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online business directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but no so many directories that you appear SPAMMY.

In addition to listing your business in online business directories, you also need to maintain these listings. It is important for your online business directory listings to be up to date and accurate, or else you could just be wasting your time. If your directory information seems out of date your customers will probably look elsewhere.

It will probably take some time to see the results of listing your small business’ website in so many online sites, but eventually you will see results. The best way to find the perfect combination of online business directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on sites that are productive.

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10 Reasons Why You Should Start An Online Business

Whether you are attracted to an internet business because you hate your current job, want to improve your circumstances, or would like a more flexible lifestyle, the internet offers all these opportunities.

Why An Internet Business?

1- Flexibility

Many people come to find themselves with an internet business through necessity rather than deliberate creation. For me, I needed a flexible job which I could work around contract work. It didn’t come in often but when the phone rang, I needed to take the work. This presented all kinds of problems. Normal work didn’t pay as well and employers didn’t want me taking large chunks of time off when the other work came in!

I tried juggling several jobs over a number of years but nothing seemed to fit. At around the same time I was attempting to use e-bay to buy and sell for a bit of extra money. It wasn’t until later that I discovered affiliate marketing. Affiliate marketing, for those who don’t know is a kind of referral selling. You point links from your website to other people’s goods and services. The link is tracked so that when you make a sale you are rewarded for it with a commission.

Once you know how to do this you can set up links from your online content to other people’s products and services. You can also use paid advertising to find people all over the world to sell to. This was perfect for my work because I could take my laptop anywhere with me and as long as I had an internet connection I could work. It didn’t interfere with the work when it came up, I had no boss to answer to so it was the perfect solution.

2 – Automation

There’s also a number of other reasons why I chose an internet business – and why you should too! The flexibility of the business was my primary concern. I wanted to be able to choose my own hours so I could take work when it came without any complications. But the other reason I chose this particular model was the ability to use technology to ‘leverage’ my time and income.

Once I had a website and content up and running, it kept going and I was able to make sales and deliver products without being physically present. This is the ‘magic’ of an online business. The automation involved with an online business means that you can do the work once and let that work keep running in the background. You can make sales and deliver products over and over through the same piece of content or advert, which can run an virtual autopilot 24 hours a day, 7 days a week and 365 days a year.

Each piece of content you create can send people to a landing page and sell a product. By creating many pieces of content and sharing them online you can build multiple sources of income which can all run continually, working as your own ‘automated sales team’.

3 – Ability To Scale

Along with this amazing automation is the ability to scale your business. Because there is no human intervention in the ‘sales loop’, multiple sales can happen instantaneously through the same platforms. Your content and advertising can be grown over time and scaled instantly (in the case of paid advertising). As your content gets more shares and more people flow through your website and content, your sales grow as a result. If you use paid advertising you can also scale a profitable campaign up easily by increasing your daily budget.

The automation of an online business makes it very easy to scale. In the case of a physical business this often means more staff, sales tools, larger office space and a whole lot more expense and hassle. With an online business everything is already in place. You simply need to send more customers through the automated sales systems with content and/or paid advertising methods.

4 – Low Startup Costs

When I started an online business I did it from my own pocket. I didn’t need a massive loan and I worked at a level which suited my budget. An internet business is very cost effective and you can start from scratch from pretty much any budget. If you have more to invest you can grow it faster with paid advertising. But, if you are on a budget like I was when I got started, you can get started easily and cheaply.

With a regular ‘bricks and mortar’ business there are many overheads to consider. Your costs include a business premises, staff, hardware and stock. Then there’s advertising and delivery costs. With an online business you just need a laptop and an internet connection – two things many people already have. Your main cost is getting the right education and learning the best strategy to build on.

5 – Simplicity

Technology has made it much easier than was previously possible to set up your own website and learn how to use simple online platforms to connect people to products and services. Advertising and content creation is now available for anyone to use. Websites can be set up with a few clicks and anyone with an email can learn to use the tools and strategies of online marketers.

Whereas previously website building was the domain of the tech savvy programmer, now anyone can use simple user friendly platforms and programs. An online business sounds like something for a technical person, but anyone can now learn the skills needed to build their own online business.

6 – Control

An internet business gives you control over your life. Of course it takes time to build up to a stage where it can replace your current income. But the flexibility of an internet business means you can work it around your existing employment until you can make this happen.
Once your income is beyond that of your employment, you are in a very good position to take charge of your life. You don’t have to do the daily commute, or put up with an uncomfortable working situation. If you don’t like your job you can quit. Don’t like your boss? Fire him/her!
One of the very best things about an internet based business is the control it gives you over your life. You can also build your work around your lifestyle, rather than the other way round. Most people are forced to put work first in everything they do. Family time, holidays and hobbies all tend to depend and evolve around work. An internet business allows you to prioritize the things in your life which mean the most. It can put you back in the driving seat of your life, both in terms of what you earn and how you spend your time.

7 – Work From Anywhere

Not only does an internet business offer great flexibility in terms of working hours but it also offers you the choice to work from anywhere globally. This appeals to many people who would otherwise be more trapped by conventional work in a localized workplace.
For me, it was the flexibility of being able to choose my own hours and not have a boss. But for many the ability to travel anywhere globally is the most important factor to owning their own online business.
Take your laptop anywhere with an internet connection and work while abroad and travelling.

8 – Learn Life Skills

The skills I have learned from building my own internet business also make me much more employable. I also worked for an internet based company with the skills I learned from my laptop while sitting at home!

Being able to reach people globally and target specific types of people is a great skill and very desirable in business too. I was also able to use the knowledge I learned online to build one of my other physical businesses much more quickly by using both my website building skills and paid advertising.

The internet is a fantastic opportunity for anyone to be able to improve themselves, learn new skills and build another source of income. Skills learned are yours for life, whether or not you continue down the path of building an online business.

9 – Independence

We might believe ourselves to be independent but many of us are very dependent on our work for income. As such, our employers tell us how much we can earn, how much holiday we can take and what we will be doing while at work. Financial independence is the ultimate freedom.

When we are financially independent we can take a holiday whenever we please and work in our own time and on our own agenda. An online business gives you the automation and independence to live life on your terms, without the agenda of an employer running your life.

10 – Sovereignty

Being an owner gives you sovereignty. The ability to call the shots in your business is what many entrepreneurs aspire to. As a business owner your actions determine whether you make a success of your business or not.

Having a successful online business gives you the kind of freedom which most people will never see in their lifetime. The ability to create your own life on your terms is the reward of having worked hard on your business and on yourself.

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